In a highly competitive market, where hundreds of e-commerce companies offer their products at very similar prices, marketing departments must find a way to offer products and services in the most attractive and appealing way for the user.
Therefore, your e-commerce must use different mechanics of participation in the giveaway according to the objective of each digital marketing campaign . We tell you some ideas to create the mechanics of participation in a contest on social networks .
How to do the mechanics of participation in an online store giveaway
The mechanics of participation in the giveaway refers to the set of rules and guidelines that users must follow to participate in a contest or giveaway.
However, there are many social networks in which we can launch our giveaway: Facebook, Instagram, … And, precisely for that reason, you must read carefully and know the policy of each social network, thus ensuring that you comply with its regulations and that , effectively, you launch the promotion properly.
The mechanics of participation in a giveaway makes mention of all those guidelines that users must follow in order to properly participate in the giveaway.
On the other hand, to avoid any problem regarding the mechanics of participation in the draw , you must give an exhaustive detail to your followers of the exact steps they have to follow in order to participate in the draw . Otherwise, if you do not give these guidelines and participation rules, you can generate confusion among your followers and future complaints and, even, that you must declare the draw void. Differentiate the type of raffle or contest held in the online store , remember that raffles are through chance and contests based on the merits of the participant.
In your hand is the definition of this mechanic of participation of the draw ; In other words, it is you who will have to define the guidelines that users must follow in order to properly participate in the draw. Once prepared, it will be included in the legal bases of the e-commerce draw , since it must be in writing and available to all participants. We tell you some ideas to create the mechanics of participation in a contest on social networks :
1. Look for the like
One of the first things that we advise you to ask your users to participate in the giveaway is that they like your page , that they start following you. In this way, you will already be getting a greater number of fans and your community will increase.
2. Publications on your page
Another idea to create the mechanics of participation in a contest through social networks is that users make a publication on your page or tag you in a photo showing one of your star products, for example.
3. Like the post
Your users must also like the publication of the giveaway .
4. Share the publication
Another rule that you can also demand for participation in the e-commerce giveaway to be admitted is that users, in addition to liking the publication, share it. In this way, the scope of it will skyrocket.
5. Name friends in comments
One of the things that are becoming more fashionable when defining the mechanics of participation in a contest on social networks is that your users comment on the publication naming two or three friends. In this way, the publication reaches more eyes and is seen by many more users.
6. Valid votes per person
You must also define the number of entries per user. There are raffles that only allow one entry per person. There are other raffles that, on the contrary, each user can have many participations. For example, as many as comments make.
First of all, keep in mind that the participation mechanics of the e-commerce giveaway should be as simple as possible. It has been studied that the simpler the draws and the fewer requirements there are, the more interaction they have and, therefore, the greater success. The winner of the draw will be obtained randomly based on all the participants who have carried out the actions set out in the participation mechanics.